Networking

I know it’s thrilling when you’re in the midst of creating something. However, many put off working with publicity, even for consultation, because many think it’s going to be really expensive. To be sure, a full-scale publicity campaign can get quite expensive—depending on several factors. However, consulting with publicity in a limited capacity can be a smart investment to help you figure out your specific publicity strategy without making a total commitment until you’re ready. Which in the lon...

Hey There, Stage 32 Community! The last month of the Summer of ’24 is behind us (how did that happen so quickly??), and we all know what time it is at the end of each month - it’s time to celebrate our amazing members here at Stage 32, in particular their recent successes! This is our monthly opportunity to put the spotlight on just some of the super-talented writers and creatives in our family and share their stories of success with everyone! We know how hard everyone works on their craft, w...

Let’s discuss a misconception about film publicity as it relates to your festival run—you do not need to wait until you’ve heard back from your top festival premiere choice to start conversations with a publicist. Being proactive and taking the time to choose your festival publicist early can be a game-changer for your film's journey through the festival circuit. Whether you’re crafting a feature film destined for Sundance or a short masterpiece targeting Tribeca, being proactive about your p...

"I’m the guy that does his job. You must be the other guy.” – Mark Wahlberg playing Dignam is The Departed. When I expressed interest in writing another blog here on Stage 32, there was one topic I had been looking to address for a while, but also one that is quite timely in light of what’s going on in the entertainment business: Professionalism. It’s the reason I led with Mr. Wahlberg’s quote from the Oscar-Winning Best Picture, The Departed. I’ve always related with it. Perhaps it’s j...

Someone who was a guest on my weekly “Now Hear This Entertainment” podcast recently had a massive opportunity, getting to open for country star Lainey Wilson. That’s an opportunity that my interviewee won’t soon forget. When she posted about it on Instagram, I pulled out the old, “Don’t forget us little people when someone is sharing a video someday of opening for you” in commenting on her reel. I can paint you a picture of the long, long road of how I ever got to her in the first place. And...

Hello to the Stage 32 Community! I’m Producer Kristen Lucas, founder of the production and management company, Goldilocks Productions. “We tell stories about badass women”. My background is in corporate retail marketing and, for a time, I was the Marketing Manager for HomeGoods. I went to grad school for Screenwriting at Emerson College in Boston, MA. After writing one feature script I realized screenwriting wasn’t for me. Fast forward… After navigating the changes brought on by 2020, while...

Hello Creative Army! Over the past 13 years, we here at Stage 32 have been thrilled to be recognized throughout the industry as the leaders in online film craft and business education. We are honored to be partnered with some of the most prestigious film festivals and markets in the world including the American Film Market and the Cannes Film Festival Marché du film to name a few. Now, for the 9th year in a row, we are thrilled to be joining forces with one of the few Oscar-qualifying short...

When It All Slows Down, Don’t Give Up Have you ever heard of The Three-Legged Stool? It sounds like a children’s fable, doesn’t it? It’s more like an industry fable, and it’s just as invaluable as The Deathly Hallows. In fact, many have attributed it to their longevity in the industry. Allow me to tell you the wisdom behind the notion, and make of it what you will... It is said every professional creative should have three distinct ways to stay active in their career. The three legs are: what...

I started to work in the independent film business in 2007. I have since, as an employee, consultant, representative, and executive producer worked for and with global service providers, production companies, individual filmmakers, sales agents, and others in this industry. And although knowledge, expertise, and affinity with the industry are certainly and undeniably important elements as well, I have learned that nothing has been of more importance to my career than building and managing my bus...

Before we do anything else, let’s get the trite, buzz-wordy - and largely inaccurate - piece of non-advice out of the way first: “It’s not what you know, it’s who you know.” It’s pithy and sounds so wise. And you’ve heard it so often that it basically just folds into any conversation you ever have about how to build your network. It’s also one of those nothing phrases that people say without really digging into it deeper. The first major problem with it is that it’s not who you know, but i...