Summary

Learn from Alison Mann and Sam Goff — two powerhouse animation industry insiders with decades of experience!

Receive exclusive handout and insider strategies that help you attract the right representation and build a sustainable animation career!

In today’s thriving animation industry, the right representation can be a game-changer. Understanding how managers and agents differ and how they can support your career is essential. Whether you're new or experienced, finding the right rep can help you grow and thrive long-term! In this exclusive Stage 32 webinar you will learn the types of reps in animation, when to seek one, how to attract the right fit, build a strong portfolio and network, and avoid common missteps as you grow a sustainable career!

Many emerging animation professionals struggle with the basics—confusing managers with agents, or thinking representation alone guarantees success. Others aren’t sure when or how to pursue reps, or how to build a strong portfolio and personal brand that attracts attention. Lack of transparency around contracts, negotiations, and professional advocacy often leads to costly missteps. This webinar will clear up confusion and equip you with the knowledge to make smart, strategic career decisions.

Your instructors, Alison Mann and Sam Goff, bring decades of hands-on experience in the animation world. Alison is the President of Fourth Wall Animation Production and former Vice President of Creative & Strategy at Sony Pictures Animation, where she shaped feature films and series while championing diverse talent. Sam is a Creative Talent Manager at Fourth Wall Management with a rich background in animation production, outreach, and mentorship. Together, they combine creative insight and management expertise to guide you through the complexities of representation in animation.

You will walk away from this exclusive Stage 32 webinar with a clear understanding of the types of representation available, when and how to find the right rep, portfolio and networking strategies tailored for animation professionals, and how to navigate common pitfalls on your path to a sustainable career. By understanding how management fits into the broader animation ecosystem, you’ll be better equipped to make informed decisions, protect your creative rights, and position yourself for long-term success!

Plus, you’ll receive a downloadable:

Animation Representation FAQs handout to support your learning!

What You'll Learn

Understanding Representation In Animation

The three types of reps and the differences between them
Understanding the role of a rep in the animation world
Live action vs animation

Determining If And When You Need Representation

Why representation is helpful
Understanding what a rep does and doesn't do
Deciding the right time to engage with a rep
What kind of rep do you need when

How To Attract A Rep

What you should have in your portfolio

As an Animation Writer
As an Animation Artist
As an Animation Director

Tips on networking
The importance of Personal Branding

How To Pick The Right Rep

What to look for
Red flags

Characteristics Of A Good Client

Are you ready to be repped?
Do you know what you want out of your career?
Common pitfalls to avoid

Q&A

Who Should Attend

Emerging animation artists, writers, and directors looking to break into the industry
Seasoned animation professionals ready to refine their representation strategy and career growth

Executive

Alison Mann & Samantha Goff

President & Talent Manager at Fourth Wall Animation Production

Alison Mann is the President of Fourth Wall Animation Production and also a talent manager. Before that, she was the Vice President of Creative & Strategy at Sony Pictures Animation. In her role, Mann manages the development and talent for the studio’s feature film, international, and series-based projects, collaborating with business affairs, recruiting, and the creative team to foster new relationships with key creatives within the animation industry.

As an artist, Mann always knew she wanted to work in animation. She began her career at Nickelodeon in the finance department as their recruiter/coordinator of talent relations. Through her almost two decades in the industry, she gained experience in TV, film, and gaming while working at Walt Disney Animation Studios, Zynga, Disney Interactive, Paramount Pictures Animation, and Illumination Entertainment.

Mann is the co-founder of the BRIC Foundation, an organization set up to solve how to create new access points for women and people from underrepresented groups so they can excel at creative leadership and to enable culture change through engaging and empowering talent. She recently received the June Foray Award at the Annies.

As a creative and supporter of talent, Mann is passionate about storytelling and identifying and working with inspiring creators who can continue to elevate the animation industry.

Samantha Goff is an animation industry Manager, Recruiter, Outreach Specialist, DEI Advocate, and Career Development Coach. Self-proclaimed "animation activist," Sam currently works as a Talent Manager with Fourth Wall Management in the animation division. After achieving a B.A. in Animation from the top-rated Loyola Marymount University School of Film and Television, she worked in animation production - both features and television - with Dreamworks Animation. There she worked on many notable titles such as Spirit: Riding Free, Fast & Furious: Spy Racers, and The Bad Guys.

After her time working as an animation production professional, Sam transitioned to the Outreach & Engagement department with Netflix’s fledgling (at the time) animation studio. At Netflix she pioneered a mentorship program targeted at uplifting BIPOC talent known as the Foundations Program, helped manage the Early Career Trainee Program in the early career storyboarding and visual development disciplines, and created an internal DEI celebration known as the Unlearning Series.

Today, Sam works at Fourth Wall Management where she helps manage the careers of writers, directors, story artists, and visual development artists. As a manager, she is a reverse recruiter, career coach, producer, and sometimes even a therapist. Outside of her day job, Sam is a mentor and educator in the animation world. She regularly volunteers her time to mentor with organizations like BRIC and Women in Animation. In her speaking engagements, Sam specializes in helping those looking to break into the industry make their applications “recruiter friendly”. She teaches her personal animation DEI activism course, Animated Perspectives, at her alma mater- Loyola Marymount University. She is also teaching an animation practicum course with Cal State Long Beach. She resides in Los Angeles with her wife and their six pets.

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