Sales projections are essential for an independent production. It gives an indication as to the commercial value of the project and eventually, the revenue expectations, which is important for financiers.

Sales projections may start at development level. Once at production stage or when there is a finished film and a sales agent is engaged, the production will have a more precise indication. The sales agent typically issues formal high to low sales estimates.

In this weeks vlog, I talk more in depth about managing sales agents and sales projections for your film.

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